The global pandemic impressed the economy, especially in smaller communities. That was the reason Argeta, as a socially responsible company, acted and help the local community and small producers to keep their businesses running. Argeta agreed to cooperate with Ribogojilište Gacka, bought a large quantity of quality river trout, and made a tasty fish pate. Such a pate put a smile on many demanding fish connoisseurs’ faces. We created a PR campaign that helped the public at large to learn about the whole project.